Canadian Auto Performance is an auto parts manufacturer in Toronto that specializes in aftermarket parts for German vehicles including Audi, Volkswagen, BMW, & Mercedes-Benz. They came to Reddit to expand reach against an audience that couldn’t be reached on other platforms and increase overall sales.
Canadian Auto Performance used their click and view attributed purchases, measured by the Reddit Pixel, to determine the impact of their campaign initiative.
By incorporating unique-to-Reddit ad formats, and targeting car specific communities like r/Audi, Canadian Auto Performance saw an impact that exceeded their benchmarks for attributed purchases, by 2X.
