The founder of Caliber Fitness came to Reddit to create an ad he’d want to see himself as Reddit user.
To stand out, Caliber Fitness spoke to Reddit users in a Megathread like they would from an individual account. Their long-form post described Caliber Fitness’s mission and introduced the platform to Reddit users in a way that was transparent and relatable.
In return, the community responded with a stream of comments, many of which deemed his ad the “best Reddit ad of all time,” or “the first ad to make somebody stop scrolling.” Many Reddit users thanked the founder, Justin, for creating it.
