Beyond Meat x Reddit

tl;dr

Redditors got to talk plant-based meat products in an AMA that generated plenty of food for thought. The Beyond team recognized Reddit as a platform “full of untapped potential” for their brand of plant-based foods. A Promoted AMA with their CEO delivered more than impressive impression numbers, with a high volume of deeply engaged, surprisingly knowledgeable questions and comments from Redditors interested in science, innovation, sustainability, and the future of plant-based nutrition. Beyond Meat’s Promoted AMA, led by CEO and founder Ethan Brown, was a resounding success. Redditors showed up in droves, providing over 1.4k comments, 646 upvotes (an 80% upvote rate), and a slew of Reddit awards. ‍

2X

Higher CTR vs. Reddit's Promoted AMA benchmarks

4X

More questions vs. Reddit's Promoted AMA benchmarks

4X

More comments vs. Reddit's Promoted AMA benchmarks

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Sources:

Karin Kildow

Senior Director of Social & Digital, Beyond Meat

Karin Kildow

"The Beyond social team is always striving to cultivate community and conversation, and our Reddit AMA allowed us to do that in a very powerful way. Reddit gave us the tools to meet consumers with two-way conversation around a topic they were already passionate about, and it opened up a dialogue that is hard to achieve anywhere else."