Today's trends. Tomorrow's culture.
Reddit is a cultural radar. And Reddit Radar is your navigation through it all.
We do the hard work of uncovering trends in conversations throughout Reddit communities to detect the early signals of larger shifts in culture. In Reddit Radar, we’re sharing strategic ways for your brand to tap into what’s trending on Reddit and the world at large.
Get our first copy—The Rebalancing Act—to learn about the 2021 trends that are here to stay.
People are finding joy in personal investment.
Communities are growing with conversations around mindfulness and meditation.
Redditors are turning to calming activities like knitting and embroidery to flex their creativity.
The Romanticized Life
Redditors are pursuing lifestyles that felt out of reach before the pandemic.
A RETURN TO SIMPLER TIMES
Some are looking to recapture an idyllic, rural lifestyle of the past.
Others are taking advantage of remote work and zigzagging across the globe.
Redditors are maximizing spaces and taking on new skills to enjoy their homes to the fullest.
Redditors are building spaces that rival their favorite pre-pandemic establishments.
HOST WITH THE MOST
Learning new skills like cooking or mixology take entertaining at home to new heights.
Redditors are taking steps to decrease their impact on the environment.
REDUCE & REUSE
From food to fashion, Redditors are taking a conscientious approach to new purchases.
LOW CAR TO NO CARS
They’re also exploring alternate transportation options to reduce their carbon footprint.
Webinar: Reddit Radar
Take a deeper look at four trends that will influence how people behave as the future unfolds and learn strategic ways for your brand to tap into what’s trending.