Reddit Conversation Placements

Become a part of the discussion with Reddit Conversation Placements—a type of ad you won’t find anywhere else. 

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an example of a conversation placement ad on reddit
What are Conversation Placements on Reddit?

Reddit Conversation Placements are a unique form of paid advertising designed to seamlessly integrate with the vibrant discussions that define the Reddit community. With Reddit ads in comments, brands can position their messages within the comment sections of Reddit posts. 

Designed to fit natively alongside posts created by regular redditors, these ads blend in naturally with the conversation

Benefits of Using Conversation Ads

Combine conversation placements with promoted posts to maximize your reach within the same audience — reach them through your ads in the feed, and in the threads below them. 

Increased Visibility

Every day, a staggering 350,000 conversations happen on Reddit, giving your brand a chance to grab the attention of people engaged in their passions and interests. Since 42% of redditors spend time in conversation threads1, this is your opportunity to make your brand stand out where it counts the most. 

Deeper Audience Connection

Build authentic connections with your target audience as they actively participate in discussions. Conversation Ads on Reddit place your brand within the context of relevant conversations, enabling deeper and more meaningful connections with redditors. 

Cost-Effective Advertising

Navigate advertising placement with flexibility. Conversation Ads offer cost-effective solutions with flexible payment options, including cost per mille (CPM) and cost per click (CPC).

Targeting both the Reddit Feed and Conversation Placements allows you to optimize your ad spend, potentially extending your reach by up to 20%.1

an example of a conversation ad on reddit

Conversation Placements: FAQs

How do Reddit Conversation Placements work?

Reddit Conversation Placements use image ads to capture redditor’s attention within the heart of the conversation — the comment thread. 

To create your first Reddit Conversation Placement, you’ll need to have a Reddit Ads account. Then, simply log in and begin creating your campaign in Advanced Create. 

Once you’ve determined your campaign name, objective, and spending, you can continue to Ad Group Settings and select “conversations” under the Placements tab. Here, you’ll also find targeting options you can set before creating your ad with creatives, including image, video, carousel, or text. 

For more guidance, visit the Reddit Ads Help Center or speak with a Reddit ads expert

How much do conversational placements on Reddit cost?

The cost of conversational ads on Reddit varies by bidding strategy and overall budget. Advertisers can set daily or lifetime budgets. 

Reddit Conversation Ads offers two bidding options to optimize cost-effectiveness: CPM and CPC. With CPM, advertisers pay for every 1,000 impressions, ensuring broad visibility. Alternatively, with CPC, advertisers pay each time a redditor clicks on your ad.

What are the specifications for Conversation Placements? 

Conversation Placements ad specs can help guide your content creation strategy. These requirements are the same as Promoted Posts, with a few limitations:

  • Headline: Headlines are truncated to 100 characters on mobile and 250 characters on desktop.
  • Thumbnail: We strongly recommend a 400x300 thumbnail.

Keep in mind that text-only ads are not supported. A placeholder image will be added if you don’t have a video or image uploaded. 

Learn best practices for creating effective ad content. 

What targeting options are available for Conversation Placements?

Reddit offers several targeting options tailored to your business, including: 

  • Community targeting
  • Interest targeting
  • Location targeting
  • Custom audiences
  • Keyword targeting
  • Contextual targeting

Optimize your targeting strategy by combining multiple audience options. For instance, you can use combinations like interest or keywords and custom audiences. This flexibility allows you to refine your audience targeting for maximum impact. 

How can I track the performance of my conversational ads on Reddit?

Elevate your advertising strategy with Reddit's tracking and analytics. Our dashboard is your command center, providing a comprehensive view of your campaign's performance. Accessible metrics include post metrics, consideration metrics, and conversion metrics. 

Armed with a wealth of data, you can take a proactive and data-driven approach to optimize the performance of your ads.

Create a Conversation Placement Ad
Create a Conversation Placement Ad
Create a Conversation Placement Ad