Tech B2B decision makers put serious value on two parts of the purchasing process: conducting independent research and reading peer-written reviews.
They want to break through the “recommendation-ruin” influencers and pay-to-play reviews created on the web, and instead hear from other buyers who’ve been in their same position.
Purchasing cycles are changing rapidly. In the Tech B2B Advertising Handbook, we’re cracking the code on how you can reach buyers when tech solutions are on their mind.
Sr. Digital Marketing Specialist
Lead Media Planner
Co-Founder & CTO