Discover the power of gifting through community
With so many options to consider, shoppers are increasingly relying on crowdsourced advice and recommendations for gifting. They’re turning to online communities to engage in authentic conversations with real people who’ve had similar experiences to help them find gift ideas and validate their purchases.
Your brand can break through all of the festive noise by reaching shoppers within the very conversations where they are discussing what to buy. Discover how you can harness the power of gifting through community on Reddit this festive season.
Reddit is the #1 source for real reviews on products and brands to gift.1
It’s time to redefine gifting: meaningful > perfect
The most wonderful time of the year creates anxiety for gift shoppers. Blame it on the pursuit of the perfect gift–because ‘perfect’ is subjective. Gift givers worry about what a gift says about them, about the recipient or about their relationship.
A meaningful gift is all about context–making it specific and unique to the recipient’s passions and interests.
1-in-2
More than half of gift shoppers agree that Reddit is their go-to platform for advice on meaningful gifts.1
Reddit provides the right context to help shoppers find meaningful gifts and to help brands connect with shoppers
Communities on Reddit are designed around people’s passions, interests and hobbies and gift recommendations come from real people who have experience with those topics. For brands, reaching people in the right context, while they’re seeking recommendations in a trusted environment, drives ad relevance.
16 gifting requests every minute
Every minute, an average of 16 requests for gifting advice are posted on Reddit. Those requests receive an average of 14 personal responses in return.1 Don’t miss the opportunity for your brand to join the gifting conversation.3
69%
of social media users agree they go to Reddit to find real reviews on a product or brand to gift, higher than other social platform.1
3-in-5
gift shoppers agree they can make faster purchase decisions based on Reddit users’ experiences.1
85%
of people who used Reddit when looking into holiday gifting made a purchase based on that research.4
Go Full Funnel Festive on Reddit
A full-funnel strategy on Reddit ensures you’ll reach people at different stages of the purchase journey and guide them through to purchase.
Learn more and get in touch
1Reddit Custom Survey, U.S. 2023 “Gifting!”, n=2000, March 2023, gift shoppers = social media users across platforms (Reddit, X, TikTok, Youtube, Snapchat, Pinterest, Instagram)
2Reddit Custom Survey, U.S., Let’s talk about your purchases & Social Media, n=8000, A18-60, Monthly Social Media Users, August 2023. *Verticals: Mobile Service, Gaming, Electronics, Travel, Banking, Beauty, Fashion, Alcohol
3Reddit Internal, Global, Jan 2023 - Dec 2023
4Reddit/Suzy, U.S., Holiday Gifting & Shopping, n=1000, A18+, Dec 2022. Monthly Reddit Users
5Luth Research, 2021, U.S., Lifts = Reddit ad viewers vs. Social Platform ad viewers. Social Platforms = Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok.