Wolt x Reddit

tl;dr 

Helsinki-based tech company Wolt allows users to discover the best restaurants, grocery stores, and local shops and get them delivered directly to their homes or offices. Working with tens of thousands of merchant partners and over a hundred thousand courier partners, Wolt spans 23 countries and over 250 cities. For this campaign, Wolt wanted to see whether they could use a single channel—Reddit—to reach multiple markets. (Spoilers: They could!) Breaking their target audience into smaller territories, Wolt rolled out fully localized ads and found that Native-language ads outperformed English-language ads with 100% higher CTRs. This approach proved particularly effective in Wolt’s home country of Finland, from which the stats on the right are taken.

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10%

Higher average basket value compared to other platforms & channels

40%

Higher purchase frequency compared to other platforms & channels

10%

Lower CPI compared to other platforms & channels

Sources: 
Reddit & Client Internal
Footnotes
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Growth Marketing Team @ Wolt

Growth Marketing Team @ Wolt

"Our collaboration with Reddit has been smooth and we have received comprehensive and proactive support from the team with campaign setup, optimization and creative recommendations all the way since the testing phase. As a Finnish company, we are especially excited to see Reddit perform well in Finland where we have experienced 10% lower CPI compared to other advertising platforms/channels in the last three months. During our testing period, we also learned that on average, Finnish consumers who became our users through Reddit had 40% higher purchase frequency and 10% higher average basket value compared to other platforms/channels. Our next challenge with Reddit is to scale the channel to leverage this potential even further, both in Finland and in our other markets."
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Nälkä? Lataa Wolt ja saat parhaat ruuat sinne missä olet!
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http://wolt.comDownload
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