The digital bank helping young people “feel good about money” felt great about Reddit’s Front-Page Takeovers, driving increased awareness and consideration across its key Gen Z audience.
Increase in on-site, ad-driven conversions MoM. Reddit FPTOs were the main contributor
Higher monthly landing page sessions versus Facebook
Higher average time on site for landing page sessions versus Snapchat or TikTok
Reddit & Client Internal
Growth Marketing, Up
"Reddit's the original 'front page of the internet', especially for those a bit more tech-savvy. At a macro level, we knew it had the national scale we needed to hit our reach objectives and get in front of those who weren't already aware of Up. At a micro level, there were already some meaty, honest conversations happening on the platform about particular in-app features people loved and our awesome, local customer support. It made sense to build further on this existing organic activity while expanding beyond those core ‘money'-related interest areas."