Uber x Reddit

tl;dr

Uber came to Reddit to position itself as the best platform to choose for flexible work.

Uber’s initial Q2 campaign audience included earners already familiar with or actively using its platform to find flexible earning opportunities.

Response from Redditors exceeded expectations. The campaign drove significant lifts in Consideration, Perception, and Preference, in conjunction with lower CPCs and higher CTRs versus other platforms. From Q1 to Q3, Uber’s CPA on Reddit improved nearly 100%.

22%

Lift in Consideration for driving with Uber

19%

Lift in Perception that Uber helps people support their families and earn more, sooner (+23% lift) than alternatives

17%

Lift in Preference for driving with Uber versus other rideshare providers

26%

Lower CPC compared to other platforms where Uber advertises

21%

Higher CTR compared to other platforms where Uber advertises

Sources:

Kantar Brand Lift, Client Internal

STEPHANIE COLLEY

Associate Director, Paid Social

MediaCom

"Reddit has worked with us as a true partner, from initial testing to larger strategic collaboration QoQ. Reddit has become an integral part of our partner strategy, specifically for Consideration-focused initiatives, largely due to a 26% lower CPC and 21% higher CTR when compared to other platforms."