Uber x Reddit

tl;dr 

Using a number of Reddit ad products, Uber built key brand metrics for their membership offer.

Uber One is the ultimate way to save across Uber and Uber Eats with $0 delivery fee, member-pricing and exclusive offers. Uber partnered with Reddit to build awareness and consideration for their Uber One membership. 

Uber extended the momentum of their Super Bowl TV spot onto Reddit via a number of ad products, one of which was the Vertical Video Takeover (currently in beta). 

In collaboration with their agency, Essence Mediacom, Uber ran a highly effective campaign that drove conversations about the brand on Reddit.

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12pt

Lift in Ad Recall - Vertical Video Takeover

10pt

Lift in Ad Recall - Front Page Takeover

14.5pt

Lift in Ad Recall - Promoted Video

7pt

Lift in Subscription Consideration - Vertical Video Takeover

8pt

Lift in Subscription Consideration - Promoted Video

Sources: 
Footnotes
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Kevin Watterson

Brand Marketing Manager, Paid Social Media

Uber

“We were thrilled to participate in Reddit’s Vertical Video Takeover beta. We’ve seen strong performance from video on other platforms and were excited to see this emerge as a top performer, proving our hypothesis, driving a 6% lift in Uber One Membership Consideration Intent, our primary success metric for this particular campaign. We look forward to continuing to innovate with Reddit."
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Fall for #UberOne, the only membership that saves on Uber and Uber Eats. 💗
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Fall for #UberOne, the only membership that saves on Uber and Uber Eats. 💗
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What is love? An #UberOne memby, of course! The only membership that saves you big on Uber and Uber Eats. 💓💸
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