Turo x Reddit

tl;dr 

Reddit’s Max Installs automated bidding strategy drove more qualified clicks for Turo, resulting in stronger conversion rates.

Turo is the world’s largest car sharing marketplace and offers services in the US, UK, Canada, Australia, and France. With goals to increase app downloads and guest sign ups, Turo partnered with Reddit to reach and convert highly engaged auto and travel communities into new customers.

Turo tapped into Reddit’s maximize installs automated bidding strategy to drive more qualified clicks to their app store page, resulting in stronger conversion rates and more cost efficient cost per installs and signup CPAs across iOS and Android.

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47%

more efficient Cost per Install on Android

59%

more efficient Cost per Sign Up on iOS

33%

more efficient Click to Install conversion rate on Android

Sources: 
Footnotes
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Why settle for whatever a boring rental car company gives you? [...] Download the Turo app to book any car for any occasion.
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