As a global leader in the industry and established name in the field of bleeding disorder management, Takeda initially launched on Reddit to engage with key audiences.
Reddit helped Takeda reach patients in the bleeding disorder community where they were having meaningful and honest conversations about their bleeding disorders and discussing shared experiences of their everyday lives and treatment journeys.
In using Reddit to disseminate content, Takeda hopes to provide redditors with timely and resourceful information in a space they are most active. Takeda’s Reddit campaign is aimed at driving awareness among redditors about bleeding disorders to drive traffic to their unbranded disease education website.
As part of their “always-on” (evergreen content batch campaigns) approach, Takeda saw improved performance year-over-year with the introduction of multiple ad placements like Newsfeed and Conversation Ads.
Additionally, Takeda employed an engagement retargeting strategy, leveraging a new feature with Reddit. When examining results before engagement retargeting and after, Takeda saw an increase in click-through rate (CTR) and a reduction in cost per click (CPC).