Takeda x Reddit

tl;dr 

The leading name in the bleeding disorder management field adds expanded targeting to their “always-on” approach to Reddit to engage with patients as they navigate their disorders.

As a global leader in the industry and established name in the field of bleeding disorder management, Takeda initially launched on Reddit to engage with key audiences. 

Reddit helped Takeda reach patients in the bleeding disorder community where they were having meaningful and honest conversations about their bleeding disorders and discussing shared experiences of their everyday lives and treatment journeys. 

In using Reddit to disseminate content, Takeda hopes to provide redditors with timely and resourceful information in a space they are most active. Takeda’s Reddit campaign is aimed at driving awareness among redditors about bleeding disorders to drive traffic to their unbranded disease education website.

As part of their “always-on” (evergreen content batch campaigns) approach, Takeda saw improved performance year-over-year with the introduction of multiple ad placements like Newsfeed and Conversation Ads. 

Additionally, Takeda employed an engagement retargeting strategy, leveraging a new feature with Reddit. When examining results before engagement retargeting and after, Takeda saw an increase in click-through rate (CTR) and a reduction in cost per click (CPC).

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62%

Increase in CTR (click-through rate)

32%

Decrease in CPC (cost per click)

Sources: 
Footnotes
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Lindsay Benedict

Manager, Patient Digital and Portfolio Marketing

Takeda Hematology

“Reddit has been a critical component to our online digital presence and has helped us reach our target audience where they are and provide more support in a setting where patients are having real, in-depth conversations about treatment, sharing experiences and asking questions to their communities. And the results speak for themselves. We’ve seen really great performance from the campaigns!”
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Discover helpful tips for choosing your next job while living with a bleeding disorder.
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http://bleedingdisorders.comLearn More
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Explore bleed management tips to get ahead of warning signs such as pain, swelling, and stiffness.
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http://bleedingdisorders.comLearn More
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