Simply Energy x Reddit

tl;dr 

The Australian energy provider targeted value energy messaging to targeted redditors for maximum impact.

The Australian energy provider, Simply Energy, and their agency, The Media Store, engaged Reddit as an acquisition channel. 

Simply Energy found that Aussie Redditors were coming to the platform to learn more about solar, and the cost-efficient options that could save them money.

By communicating the benefits of their value energy options, Simply Energy’s performance on Reddit was as efficient as their carbon neutral energy plans. In their first burst of activity on the platform, they outperformed their goals for CPA, CPM, and CPC. 

Simply Energy’s agency, Media Store notes that “Reddit is a unique opportunity to comprehensively target consumers in our market that actively care about solar energy. By partnering with Reddit to communicate Simply Energy's cost efficiencies, we were able to exceed our acquisition goals and beat our benchmarks across key performance metrics.”

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10%

more efficient CPA against goal

73%

CPM lower than average

44%

lower Cost Per Click than average

Sources: 
Footnotes
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Annie Marendaz

Media Store

“Not only have we seen results in line with other social channels, we were also able to reach a new audience in a unique environment to gain incremental results. The Reddit team has been incredible to work with. Providing service and experience that is invaluable”
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