The Australian energy provider, Simply Energy, and their agency, The Media Store, engaged Reddit as an acquisition channel.
Simply Energy found that Aussie Redditors were coming to the platform to learn more about solar, and the cost-efficient options that could save them money.
By communicating the benefits of their value energy options, Simply Energy’s performance on Reddit was as efficient as their carbon neutral energy plans. In their first burst of activity on the platform, they outperformed their goals for CPA, CPM, and CPC.
Simply Energy’s agency, Media Store notes that “Reddit is a unique opportunity to comprehensively target consumers in our market that actively care about solar energy. By partnering with Reddit to communicate Simply Energy's cost efficiencies, we were able to exceed our acquisition goals and beat our benchmarks across key performance metrics.”