The Rayovac team implemented Reddit creative best practices to make simple yet effective Promoted Posts with strong branding that clearly conveyed key brand attributes. Moreover, their mix of creative ad formats and placements generated strong lower funnel lift as measured by a Kantar Brand Lift Study.
Working with Reddit, Rayovac saw strong performance relative to third-party benchmarks. With regard to ad products, combining Conversation Placements & Promoted Posts together had a cumulative impact on Brand Outcomes.
Exposure to Conversation Placement and Promoted Posts was 1.6x higher than exposure to using either one without the other.