Nespresso x Reddit

tl;dr 

Reddit’s KarmaLab worked with Nespresso to align their creatives with Reddit best practices using a combination of video, promoted posts and conversation placements.

Nespresso wanted to reach those keen on new experiences, exploration, travel, and various other interests with its single-serve coffee machine. Using interest targeting in Reddit communities, they moved their consideration needle upwards of eight points across various health metrics.

Nespresso found that using the Conversation Placement for a sustained period of time, with clear and simple creatives, drove improvements in performance YoY.

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+30%

Ad awareness lift amongst daily coffee drinkers

+46%

Brand association lift with iced coffee increased amongst daily coffee drinkers

+15%

Consideration lift amongst daily coffee drinkers

Sources: 
Kantar Brand Lift
Footnotes
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