Plushie Dreadfuls x Reddit

tl;dr 

Plushie Dreadfuls saw the value in viewthrough conversions, and found engaged audiences on Reddit to build a dedicated community.

The family-owned and operated business specializes in creative stuffed creatures that cross categories like astrology, pride and representation for mental health concerns.

Seeing the value in view through conversions, the brand knew they could find the audiences on Reddit who were interested in their products, and build a strong community. One of their ads earned more than 250 upvotes, indicating how dedicated the community can be.

An arrow pointing left
An arrow pointing right
250+

Upvotes

4x

CTR above benchmarks

Sources: 
Footnotes
A plus icon

American McGee

CEO

Mysterious

"Since we deal with a lot of sensitive and relatable subjects our toy design process relies heavily on audience feedback. Reddit just made a lot of sense for this, and we saw an opportunity to get detailed feedback and improve our designs, as well as find new audiences who would enjoy the brand."
A 3D orange-red speech bubble icon.
An arrow pointing left
An arrow pointing right
Get 50% off select Plushies no code required!
An arrow pointing right
An arrow pointing left
Scroll for more
Comments