Plushie Dreadfuls x Reddit


Plushie Dreadfuls saw the value in viewthrough conversions, and found engaged audiences on Reddit to build a dedicated community.

The family-owned and operated business specializes in creative stuffed creatures that cross categories like astrology, pride and representation for mental health concerns.

Seeing the value in view through conversions, the brand knew they could find the audiences on Reddit who were interested in their products, and build a strong community. One of their ads earned more than 250 upvotes, indicating how dedicated the community can be.

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CTR above benchmarks

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American McGee



"Since we deal with a lot of sensitive and relatable subjects our toy design process relies heavily on audience feedback. Reddit just made a lot of sense for this, and we saw an opportunity to get detailed feedback and improve our designs, as well as find new audiences who would enjoy the brand."
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