Mitsubishi Motors Canada launched an all-new Outlander SUV for 2022. As a challenger brand built on innovation, Mitsubishi felt right at home on Reddit, driving awareness and incremental reach in Canada through Category Takeovers and Promoted Videos.
Higher CTR than Reddit’s benchmark for Category Takeovers on mobile
More reach per dollar compared to other social channels
Of traffic had never visited the Mitsubishi site before
Digital Marketing Manager Mitsubishi Motors Canada