Mitsubishi Motors Canada launched an all-new Outlander SUV for 2022. As a challenger brand built on innovation, Mitsubishi felt right at home on Reddit, driving awareness and incremental reach in Canada through Category Takeovers and Promoted Videos.
Breaking out the Category Takeovers drove breakout performance for the all-new 2022 Outlander. Video assets showed the 2022 Outlander in action, allowing Redditors to take a closer look at the SUV.
Higher CTR than Reddit’s benchmark for Category Takeovers on mobile
More reach per dollar compared to other social channels
Of traffic had never visited the Mitsubishi site before
Digital Marketing Manager Mitsubishi Motors Canada
"We saw an opportunity to engage with specific audiences that we struggle to reach on other platforms. Launching the campaign was very smooth, especially considering we were one of the first advertisers to launch in Canada."