Mitsubishi Motors x Reddit

tl;dr 

Breaking out the Category Takeovers drove breakout performance for the all-new 2022 Outlander. Video assets showed the 2022 Outlander in action, allowing Redditors to take a closer look at the SUV.

Mitsubishi Motors Canada launched an all-new Outlander SUV for 2022. As a challenger brand built on innovation, Mitsubishi felt right at home on Reddit, driving awareness and incremental reach in Canada through Category Takeovers and Promoted Videos.

An arrow pointing left
An arrow pointing right
45%

Higher CTR than Reddit’s benchmark for Category Takeovers on mobile

62%

More reach per dollar compared to other social channels

99%

Of traffic had never visited the Mitsubishi site before

Sources: 
Footnotes
A plus icon

Mike Zablocki

Digital Marketing Manager
Mitsubishi Motors Canada

Mike Zablocki

"We saw an opportunity to engage with specific audiences that we struggle to reach on other platforms. Launching the campaign was very smooth, especially considering we were one of the first advertisers to launch in Canada."
A 3D orange-red speech bubble icon.
An arrow pointing left
An arrow pointing right
No items found.