Maybelline x Reddit

tl;dr 

To support the launch of Maybelline’s new SuperStay Powder Foundation, the brand partnered with Reddit to engage with beauty enthusiasts.

Maybelline is an internationally recognized and accessible cosmetics brand that globally distributes a large suite of makeup products for eyes, lips, and face. 

The brand launched a campaign on Reddit to support the launch of  a new, innovative hybrid powder foundation – the SuperStay Powder Foundation. Maybelline identified Reddit as a winning platform to engage knowledgeable beauty communities and makeup enthusiasts. 

With goals to drive awareness, trial and purchase, the Reddit campaign contributed to significant results compared to third party benchmarks for Maybelline.

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+8.6 pt

Lift in Aided Awareness (2X the Average)

+16.8 pt

Lift in Purchase Intent (8X the Average)

+15.2 pt

Lift in Brand Favorability (6X the Average)

Sources: 
Footnotes
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Jessica Feinstein

SVP Marketing

Maybelline

"We were excited to engage with the beauty community on Reddit for the launch of Super Stay Powder Foundation. Not only were we able to target a wide range of specific cosmetic communities, we connected with redditors through an engagement prompt to open up two-way communication with thousands of beauty enthusiasts to answer their questions and drive brand love."
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Why is everyone posting about the NEW Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation? Find out for yourself by putting our hybrid formula to the test.
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Maybelline’s Super Stay Up to 24HR Hybrid Powder-Foundation. For when you need medium-to-full coverage without the cakiness.
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A before and after transformation worth bragging about thanks to Maybelline’s Super Stay Up to 24HR Hybrid Powder-Foundation.
Maybelline superstay make up line carousal image 1Maybelline superstay make up line carousal image 2Maybelline superstay make up line carousal image 3
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