Lucid x Reddit

tl;dr 

By adding Reddit mobile to their desktop targeting, the company reached a wider and more engaged audience.

Lucid Software had tried out enough desktop-only targeting and wanted to see something new. 

Looking to expand their advertising footprint, they came to Reddit to add mobile ads to their paid media strategy. Lucid’s campaign exceeded Reddit benchmarks for top-funnel engagement metrics and it’s safe to say that mobile was the right way to go.

An arrow pointing left
An arrow pointing right
4X

Increase in click volume

3X

Lower CPC

2X

Higher than average CTR

Sources: 
Footnotes
A plus icon

Alec Curtis

Sr. Digital Marketing Specialist

Lucid

“Reddit has been an amazing partner with Lucid Software and has always assisted us with innovative new ways to advertise. We wanted to launch more mobile ads to reach a wider audience and Reddit is the perfect place to do so. They assisted us in the creation of the campaign and the results speak for themselves.”
A 3D orange-red speech bubble icon.
An arrow pointing left
An arrow pointing right
Process documentation helps companies retain important information, onboard new hires, evaluate current state, introduce improvements, and maximize efficiency. And all of these benefits can be yours with the right visuals.
An arrow pointing right
An arrow pointing left
Scroll for more
214
0
Comments

Think that nobody reads your documentation? Think again. Read our refresher on how process documentation can benefit your organization, especially when you decide to use visuals.
An arrow pointing right
An arrow pointing left
Scroll for more
154
0
Comments

Lucidchart empowers teams to clarify complex ideas, processes, and systems and align their insights. Visualize the best path forward for your business—and then act on it. Get started with a free trial.
 
An arrow pointing right
An arrow pointing left
Scroll for more
316
0
Comments