Liquid I.V. x Reddit

tl;dr 

With this new ad format, Liquid I.V. saw substantial performance relative to internal metrics for Return on Ad Spend, as well as compared to the results of their existing activations on Reddit.

Liquid I.V. came to Reddit looking to boost consideration and sales for their line of hydration products. They wanted to take their current performance campaigns using Reddit’s promoted posts to the next level. To drive additional purchases and revenue for the business, they eagerly chose to be Reddit’s first Product Ads tester in Alpha!

As Liquid I.V develops their brand voice on Reddit, they’ve been early testers of our alpha and beta products. As part of a full funnel test they used Dynamic Product Ads for lower funnel remarketing and Product Ads to prospect and grow their remarketing pools. They saw a considerably lower Cost Per Action through those ad types, as well as out performing their ROAS seen by comparing the results of this campaign to their internal benchmarks.

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-94%

Reduction in Cost per Action

17x

ROAS

Sources: 
Liquid I.V. Internal Benchmarks
Footnotes
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Cory Philipson

Strategist, Paid Social

Tinuiti

"Testing product-focused solutions is extremely important to clients that operate on lower funnel goals. We saw immediate success using the Product Ads solution for Liquid I.V., which has allowed us to view Reddit as a platform that will not only help drive positive upper-funnel lift but will also aid in hitting lower-funnel goals.”
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Brooke Cullison

Director of Ecommerce

Liquid I.V.

“Engaging in authentic conversations is crucial to Liquid I.V.’s consumer-focused, science-based brand. Reddit offers an engaged community with an emphasis on learning and curiosity. This match-up made exploring the new Shopping solution an easy choice.”
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