Liquid I.V. came to Reddit looking to boost consideration and sales for their line of hydration products. They wanted to take their current performance campaigns using Reddit’s promoted posts to the next level. To drive additional purchases and revenue for the business, they eagerly chose to be Reddit’s first Product Ads tester in Alpha!
As Liquid I.V develops their brand voice on Reddit, they’ve been early testers of our alpha and beta products. As part of a full funnel test they used Dynamic Product Ads for lower funnel remarketing and Product Ads to prospect and grow their remarketing pools. They saw a considerably lower Cost Per Action through those ad types, as well as out performing their ROAS seen by comparing the results of this campaign to their internal benchmarks.