Liquid I.V. develops science-backed functional hydration products that make people feel better, faster. Redditors are a thirsty bunch, particularly thirsty for information and knowledge. It was a perfect match. To boost their presence on Reddit, Liquid I.V. partnered with Tinuiti and their Reddit team on a series of Category Takeovers running alongside their Promoted Posts. The strategy proved highly effective, driving exceptional results for the brand, including a 69% improvement in retargeting conversion rates with help from the Reddit Pixel.
Improvement in conversion rates
Improvement in retargeting conversion rates
Improvement in prospecting conversion rates
Reddit Pixel & Client Internal
Senior Acquisition Manager, Liquid I.V.
"Liquid I.V. understands the Reddit community thrives on information and knowledge. As a science-backed hydration brand, we want. to engage a community that desires to understand our product, science, and mission on a deeper level. Reddit is allowing us to increase our top-of-funnel reach and engage with a community that we're not seeing on other social platforms. We’re excited to further test campaigns that engage the Reddit community with Liquid I.V. in new ways!"
Senior Specialist, Paid Social, Tinuiti
"Category Takeovers have now solidified themselves in our strategy on Reddit. We've been able to use them to enhance our auction-based performance and expand our retargeting pools, while also increasing brand awareness by reaching new communities. Our Reddit account managers are very helpful at fine-tuning our strategies to work best for engaging Redditors, in terms of creative or audience testing and coordinating larger takeover placements to support bigger brand initiatives."
Experience a rush of hydration with deep, bold notes of Concord grape. Get your hands on new Limited Edition Concord Grape Hydration Multiplier before it sells out. Available exclusively on liquid-iv.com.
Scroll for more