Liquid I.V. x Reddit

tl;dr 

Liquid I.V. develops science-backed functional hydration products that make people feel better, faster. Redditors are a thirsty bunch, particularly thirsty for information and knowledge. It was a perfect match. To boost their presence on Reddit, Liquid I.V. partnered with Tinuiti and their Reddit team on a series of Category Takeovers running alongside their Promoted Posts. The strategy proved highly effective, driving exceptional results for the brand, including a 69% improvement in retargeting conversion rates with help from the Reddit Pixel.

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41%

Improvement in conversion rates

‍

69%

Improvement in retargeting conversion rates

‍
26%

Improvement in prospecting conversion rates

‍

Sources: 
Reddit Pixel & Client Internal
Footnotes
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Brooke Collision

Senior Acquisition Manager, Liquid I.V.

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Brooke Collision

"Liquid I.V. understands the Reddit community thrives on information and knowledge. As a science-backed hydration brand, we want. to engage a community that desires to understand our product, science, and mission on a deeper level. Reddit is allowing us to increase our top-of-funnel reach and engage with a community that we're not seeing on other social platforms. We’re excited to further test campaigns that engage the Reddit community with Liquid I.V. in new ways!"
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Alyssa Piciucco

Senior Specialist, Paid Social, Tinuiti

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Alyssa Piciucco

"Category Takeovers have now solidified themselves in our strategy on Reddit. We've been able to use them to enhance our auction-based performance and expand our retargeting pools, while also increasing brand awareness by reaching new communities. Our Reddit account managers are very helpful at fine-tuning our strategies to work best for engaging Redditors, in terms of creative or audience testing and coordinating larger takeover placements to support bigger brand initiatives."
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Experience a rush of hydration with deep, bold notes of Concord grape. Get your hands on new Limited Edition Concord Grape Hydration Multiplier before it sells out. Available exclusively on liquid-iv.com.
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