LANEIGE x Reddit

tl;dr 

The brand that uses the power of water in their products and messaging launched a campaign on Reddit, which led to CTR and VCR exceeding benchmarks for the beauty category.

LANEIGE is a leading Korean beauty brand known for its innovative skincare and cosmetics. With a focus on hydration and moisture, Laneige offers a wide range of products infused with advanced technologies, emphasizing natural beauty and vitality. 

With goals to diversify their media mix; Reddit stood out as unique given its passionate beauty & skincare communities that are often at the forefront of trends in the space. 

By leaning into quirky language and using strong product-focused creative, the campaigns delivered results above benchmarks.

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+50%

Higher CTR than beauty benchmark

+42%

Higher VCR than beauty benchmark for 6s video

Sources: 
Footnotes
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ICYMI: Laneige® Water Bank Cream Moisturizer is powered by a next-gen hydration ingredient called Blue Hyaluronic Acid, derived from deep sea algae. The result? Long-lasting hydration that visibly firms and strengthens your skin's moisture barrier.
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