Kolide x Reddit

tl;dr 

Kolide, the B2B tech company, turned to Reddit to promote their Kolidescope newsletter readership.

With Kolide, if a device isn’t secure, it can’t access your apps. The B2B tech company wanted to target a highly specific audience to promote their Kolidescope newsletter, and knew Reddit was the place to engage a receptive audience.

Kolide targeted IT and Cybersecurity business decision makers on Reddit to educate on the value of their blog content and newsletter. By targeting the audiences that needed this content the most, Kolide saw performance exceed benchmark expectations.

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2X

CTR above benchmark

3X

CPC more efficient

Sources: 
Footnotes
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Kenny Najarro

Social Media Manager

Kolide

“The Security and IT communities on Reddit are incredibly engaged, and they want to be entertained while learning. We were able to target audiences that care about cybersecurity and drive them to our blog and newsletter, leading to great click-through-rates and sign ups."
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Dating is hard, configuring printers is harder. We understand the struggle, so subscribe to the Kolidescope newsletter: the bi-weekly newsletter filled with curated news, comics, and content for Security and IT pros. Get it as soon as you sign up!
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http://lp.kolide.co/Sign Up
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