JOE & THE JUICE x Reddit

tl;dr

JOE & THE JUICE is a Danish chain of juice bars and coffee shops with over 338 locations globally. In support of growth for their mobile app, they came to Reddit looking to drive downloads and app users in their target markets.

The campaign was an encouraging success. Zip code targeting helped JOE & THE JUICE reach consumers in close proximity to their physical locations. With a brand voice that aligned well with Reddit, the partnership ultimately helped JOE & THE JUICE achieve a 40% higher CTR than benchmark.

40%

Higher CTR than benchmark

Sources:

Miguel Martin

Head of Digital Marketing

JOE & THE JUICE

“Reddit is the perfect addition to our rich digital channel mix, helping us to reach our target audience with disruptive ads. We were able to reach Reddit users enthusiastic about healthy eating, to easily drive installs and sign-ups of the JOE & THE JUICE loyalty app.”