The campaign was an encouraging success. Zip code targeting helped JOE & THE JUICE reach consumers in close proximity to their physical locations. With a brand voice that aligned well with Reddit, the partnership ultimately helped JOE & THE JUICE achieve a 40% higher CTR than benchmark.
tl;dr
JOE & THE JUICE is a Danish chain of juice bars and coffee shops with over 338 locations globally. In support of growth for their mobile app, they came to Reddit looking to drive downloads and app users in their target markets.
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