Innisfree x Reddit

tl;dr 

Beauty brand Innisfree launched their campaign on Reddit, leading to above average CTR in the beauty category.

Innisfree is a Korean beauty brand that emphasizes natural ingredients and eco-friendly practices. Known for its skincare and makeup products, Innisfree offers a wide range of cosmetics derived from Jeju Island's pristine nature. 

With goals to diversify their media mix; Reddit stood out as unique given its passionate beauty & skincare communities that are often at the forefront of trends in the space. 

By leaning into quirky language and using strong product-focused creative, the campaigns delivered results above benchmarks for the category.

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+133%

CTR higher than beauty benchmark

+23%

VCR higher than beauty benchmark for 15s video

+177%

CTR in Beauty Subreddits Higher than beauty benchmark

Sources: 
Footnotes
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ICYMI, the Pore Clearing Volcanic Clay Mask from innisfree is so popular that we sell one every 12 seconds. Formulated with absorbent Super Volcanic Clusters™ sourced from Jeju Island 🏝️, this deep-cleansing agent clears your pores while it exfoliates.
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http://sephora.com/innisfreeShop Now
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We browse enough skincare subreddits to know that everyone's routine is unique - so here's a collection of face moisturizing creams from innisfree®, each designed to meet your specific needs. Choose your favorite and personalize your skincare regimen, just like that!
Innisfree product ad 1Innisfree product ad 2Innisfree product ad 3Innisfree product ad 4
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