Meal delivery service, Home Chef is no stranger to running campaigns with Reddit. In addition to their evergreen campaign, Home Chef wanted to understand the impact their ads were driving incremental lift on our platform.
While promoting their subscription meal service, Home Chef ran a Reddit Conversion Lift study to evaluate the incremental impact of Reddit ads.
By implementing a Reddit Conversion Lift study, Home Chef was able to measure the effectiveness of their investment, optimize performance, and improve attribution models. The results informed the incremental impact of the Reddit campaign across the entire marketing funnel.