G FUEL x Reddit

tl;dr 

The energy drink brand influenced sales with collabs to engage Reddit communities.

Anime, video games, and manga: if you’re looking to get  redditors’ attention, those are three impactful ways to start. G FUEL went for them all.

The energy drink company made partnerships with several brands that each have their own dedicated audiences on Reddit, with the intent to promote purchase of their product. Using collabs to (G) fuel their campaign, the brand saw significantly influenced results.

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73k

page visits

6k

product purchases

$250k

influenced purchases

Sources: 
Footnotes
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James Wortman

Director of Content and Communications

G FUEL

"G FUEL is all about powering community, both through providing our customers with zero-sugar, performance-driven alternatives to standard energy drinks and by connecting fans with the characters and stories they’re passionate about. And no platform fosters passion quite like Reddit."
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