Fineco Bank x Reddit

tl;dr 

Creative changes and Reddit Pixel implementation helped Fineco Bank achieve 52% (UK) and 60% (IT) lower CPCs vs competitor display and paid social channels, making Reddit one of Fineco Bank’s main channels for lead generation. Additionally CTRs across both Italy (+28% vs benchmark) and UK campaign (+22% vs. benchmark) exceeded the norm, showcasing the magnitude of the campaign’s success among Redditors.

An arrow pointing left
An arrow pointing right
52%

Lower CPC (UK) vs. Competitor Display & Paid Social

60%

Lower CPC (Italy) vs. competitor display & paid social

64%

More efficient CPC vs. Reddit benchmark

19%

More efficient eCPM vs. Reddit benchmark

Sources: 
Footnotes
A plus icon

Fabrizio Lingesso

Head of Marketing, Fineco Bank

Fabrizio Lingesso,

"For our Reddit campaign, Fineco Bank’s goal was to convince people to open an online account and encourage them to trade online. Our primary KPI was qualified traffic during a period of low seasonality (End of December 2021).​ Considering the decreasing seasonality on the trading side at the end of the year, the campaign achieved important numbers in terms of CTR compared to past European campaigns on competitor platforms. Moreover, after several optimizations, creative changes, and pixel implementation, our 2022 campaigns have been achieving even better results, making Reddit one of our main channels for lead generation. Thanks to Reddit, Fineco has increased brand awareness and achieved important business results. "
A 3D orange-red speech bubble icon.
An arrow pointing left
An arrow pointing right
Negli ultimi 20 anni i mercati hanno fatto passi da gigante, dimostrando che esistono sempre nuove prospettive di crescita. Non perderti i prossimi 20 anni di opportunità. E’ tempo di investire con Fineco.
An arrow pointing right
An arrow pointing left
https://finecobank.it/investi-con-fin...Sign Up
Scroll for more
1
0
Comments

Don’t let anything hold your trading back. Get the premium platform without premium prices and maximise your trading potential. Fineco. Trade without compromise.
An arrow pointing right
An arrow pointing left
https://finecobank.co.uk/uk/tradingSign Up
Scroll for more
1
0
Comments