To celebrate going fee-free for all crypto trades in this part of the Finder money management app, Finder gave away $200k worth of Bitcoin to everyone who joined the Finder Bitcoin Drop Party. On Reddit, Finder extended their party and their messaging at a national scale.
Uniques across a single Front-Page Takeover
Longer sessions via Reddit vs. average session length on Snapchat
Higher CV compared to other channels driving app installs
Reddit & Client Internal
App Growth Marketer, Finder
"We love that Reddit is a crypto-friendly ad platform where we can reach both highly engaged crypto subreddits and the crypto-curious. The performance of Reddit speaks for itself and proves it’s a key place for us to connect with members of our new app. Reddit was able to drive full-funnel activity: awareness, consideration, and action. With every takeover during the campaign period, Reddit was among the top three channels driving app installs."