Finder Australia x Reddit

tl;dr 

To celebrate going fee-free for all crypto trades in this part of the Finder money management app, Finder gave away $200k worth of Bitcoin to everyone who joined the Finder Bitcoin Drop Party. On Reddit, Finder extended their party and their messaging at a national scale.

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723k

Uniques across a single Front-Page Takeover

14%

Longer sessions via Reddit vs. average session length on Snapchat

2X

Higher CV compared to other channels driving app installs

Sources: 
Reddit & Client Internal
Footnotes
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Kiki Tolentino

App Growth Marketer, Finder

Kiki Tolentino

"We love that Reddit is a crypto-friendly ad platform where we can reach both highly engaged crypto subreddits and the crypto-curious. The performance of Reddit speaks for itself and proves it’s a key place for us to connect with members of our new app. Reddit was able to drive full-funnel activity: awareness, consideration, and action. With every takeover during the campaign period, Reddit was among the top three channels driving app installs."
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Yep, you’re reading this right. Join Finder’s Bitcoin Drop Party and get free Bitcoin on us. HODL on.
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http://finder.com.au/bitcoin-drop-partyView More
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