ClearScore x Reddit

tl;dr 

ClearScore came to Reddit in search of new users. They found them by partnering with their Reddit team to hone their campaign strategy and tailor their ads to the Reddit audience.

ClearScore is a British financial technology company operating in the UK, South Africa and Australia. ClearScore offers Reddit users their credit score and report for free.

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45%

Reduction in sign-up CPA from Reddit Pixel retargeting

65%

Reduction in sign-up CPA from Conversion Placement

27%

More efficient CPA vs. creative repurposed from other channels

35%

Of all clicks came from custom creative, despite accounting for only 27% of total budget

Sources: 
Reddit Pixel
Footnotes
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Queenie Chen

Paid Social Media Manager, ClearScore

Queenie Chen

"ClearScore chose Reddit as a new social platform to test due to its unique audience reach. Pixel retargeting has helped us lower our CPA quarter on quarter. What was originally a 3-month test has turned into a lasting partnership as we scale with the help and support of the amazing Reddit team!"
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