The world’s longest-standing crypto exchange finds a massive new audience with a combo of Evergreen Auction and savvy, timely Category Takeovers. Bitstamp responded quickly to growing concerns in their industry around safety with a campaign focused on their commitment to customer securityBy adding a series of Category Takeovers to their existing Evergreen Auction media, Bitstamp saw a massive increase in brand awareness, including an 800% increase in organic conversations on Reddit.Fun, informative Evergreen Auction media worked in combination with Category Takeovers to drive large-scale awareness, increasing the Reddit Pixel audience pool to over 7k events.
Increase in auction page visits whilst running Takeovers
Lower auction CPAs whilst running Takeovers
Higher CTR for evergreen auction media during the month of category Takeovers
Display Consultant at ROAST
"Working with Reddit has been an evolving relationship, backed by a really hands-on team from Reddit trying to assist at every corner. We’ll continue to develop our relationship as far as possible, pushing new ideas and strategies along the way."
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