Aircall x Reddit

tl;dr 

To generate high-converting web traffic, while optimizing on cost, Aircall turned to Reddit to reach their target audience.

Aircall is a cloud-based phone system and contact center software solution that helps businesses streamline and enhance their phone-based interactions with customers and clients. 

Aircall knew that tech decision-makers turned to Reddit for research and discovery purposes and wanted to explore the effectiveness of targeting Reddit’s business, finance, and tech communities. 

The company’s primary objective was to generate high-converting traffic while optimizing costs, and they collaborated with a Reddit team to enhance their performance. 

In turn, Aircall saw above benchmark results for click-through and efficiency within their targeted locations.

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$0.34

CPC below UK benchmark

29%

CTR above UK benchmark

Sources: 
Footnotes
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Miriam Lachnit

Aircall

“Reddit has been instrumental in connecting us with our target UK audience. The on-site engagement has been exceptional, and we've noticed a lower CPC compared to other social platforms. Plus, the support from the Reddit team in setting up our account and enhancing our performance has been invaluable.”
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Aircall's integrated cloud phone helps you get to know your caller and identify their needs before the conversation even starts.
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http://aircall.ioLearn More
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