AAA x Reddit

tl;dr 

With goals to drive new memberships, AAA Northeast eyed Reddit to support their efforts

AAA Northeast came to Reddit hoping to drive net new memberships for their business. Equally important was to target current AAA members and educate them about additional products like upgrades, home and auto insurance, travel rewards, and more. 

As a regional organization, AAA Northeast can only service and recruit members from their six state radius. Despite the CTR remaining mostly flat QoQ, by using Reddit’s Zip Code Targeting they were able to reach their audience in territory.

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15%

reduction in CPM with Zip Code Targeting

23%

above benchmark for CTR

Sources: 
Footnotes
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Rahul Chand

VP, Marketing

AAA Northeast

“Reddit’s passionate communities and the fact that auto users are actively seeking advice and reviews made it the perfect innovative channel for AAA Northeast to be a part of the conversation. Zip Code Targeting and the conversational flow of Reddit has allowed us to not only drive quality traffic, but has done so cost effectively."
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How to get the most our of AAA (more over Wikihow). Hello, Redditors! We believe saving money is for everyone. That's why we're here to help you open your mind to everyday discounts, spend a little to save a lot and hit the road with confidence.
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While you catch up on the latest TIL, we'll be over here offering you member savings that could average $170/year or more. That means discounts on brands like HelloFresh, Winc, Lenscrafters, 1-800-flowers and AAA Tickets. Did we mention vacation package savings? That's worth an upvote.
 
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