The hidden power of views

Learn to better measure the performance of ads on Reddit.

Advertise on Reddit
Advertise on Reddit
Advertise on Reddit
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Redditors are anything but passive

Redditors aren’t like other consumers. They seek to be engaged, not just doom-scroll. Our users are hungry for trusted perspectives on brands, products and topics that they love. As a matter of fact, 90% trust the platform for recommendations and information about new trends. So ads on Reddit help users make smarter and more informed purchase decisions.

Bring your views into view

The subreddit isn’t just a marketplace of ideas, it’s a place where those ideas transform into smart purchases. What differentiates Reddit from other platforms is the built-in community filled with consumers who are willing to offer insight and information. Redditors trust other Redditors. So when they see a compelling ad, they don’t click immediately. Instead they reach out to their communities and start diving into their research.

On a platform where research is king, clicks aren’t the best way to track the effectiveness of your ads. Here on Reddit, ad views are all-powerful. A good ad will inspire people to begin their own research, which in turn will drive them to act. However Redditors will explore twice the number of brands and do up to four-times as many research sessions, so it’s good to increase your attribution window when advertising on Reddit.

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TL;DR

The value of your ads may not be readily apparent from clicks alone. Ads on the platform are most accurately captured by view-through conversions and extended attribution windows.

Just the Tips: The Value of Views

Reddit isn’t like other platforms. Redditors aren’t like other audiences. Learn what makes our audience and ads so unique, plus how best to measure your success in Just the Tips: Value of a Reddit Ad View.

All of the important info. All in one place.

Remembering is hard. So we’re giving you a study guide to help you maximize the effectiveness of your Reddit ads.

Download the infographic
Download the infographic
Download the infographic