For redditors, the New Year isn’t about setting and forgetting resolutions. 1-in-3 consumers are motivated by Reddit’s communities to continue working towards resolutions and 64% of US redditors achieve resolutions1.
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75% of Reddit users are willing to try new products and brands to help them achieve their resolutions3. They’re actively engaging in communities, looking for recommendations and products that can help them stay on track.
+39% monthly screen views3
The anonymous nature of Reddit allows consumers to feel comfortable sharing personal experiences and receiving honest feedback they can’t get elsewhere. Users will share spreadsheets filled with financial details with complete strangers.
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People are committing to catapulting their careers and using Reddit as a place to learn negotiation, productivity hacks, and recommendations on complete career overhauls.
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Users aren’t just establishing fitness resolutions, they’re inspiring each other year round. On Reddit, they find passionate communities that are deeply invested in achieving like-minded goals.
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No health journey is the same. Consumers looking for tailored and nuanced advice, including brand or product recommendations, turn to Reddit to be confident in their purchase decisions.