Reddit is where shoppers make holiday purchase decisions with confidence
This holiday season, people are looking for reassurance that they are making the right purchase decisions. Reddit is where holiday shoppers research the options and validate their decisions. It’s where people find the trusted advice and relevant recommendations to help them decide which holiday purchases are worth it. Where they find the confidence to buy.
On Reddit, find your people where they make holiday purchases with confidence
Get insights on the 85% of people who used Reddit when looking into holiday gifting who made a purchase based on that research.1
Confidence drives discovery and conversion
Reddit holiday shoppers agree that Reddit makes it easier than other platforms to find good gift ideas2 and helps them make holiday purchase decisions faster.3 Confident shoppers translate to bigger impact for brands, and Reddit delivers during the holiday season.
+150%
Holiday campaigns that ran on Reddit during Q4 2022 drove higher purchase intent scores that were +150% higher than campaigns on other social and digital platforms.4
Holiday insights from Reddit including what redditors are planning for their holidays and how Reddit helps them make holiday purchase decisions with confidence.
Holiday shoppers visit Reddit to validate their purchase decisions
Inspiration can come from anywhere, both on and off Reddit. And when it hits, gift shoppers turn to Reddit to validate their purchase decisions.
3-in-5
Other social media platforms inspired 3-in-5 redditors to do additional gifting research on Reddit or informed a purchase they then made on Reddit during the holiday 2022 season.5
Reddit shoppers are ready to spend this holiday season
Shoppers on Reddit are planning to spend more this upcoming holiday season. They’re being more intentional about their holiday shopping and already have strategies in place to help deliver festive magic.
2.3x
Redditors are more than twice as likely to be planning on spending more this holiday season than last year.6
7-in-10
Redditors save throughout the year so they can shop for special occasions like the Christmas holiday and shop on deal days like Black Friday, higher than the users of social platforms.7
2x
Gift shoppers on Reddit are twice as likely to spend over $1,500 for the holidays.6
See what shoppers are planning
Holiday insights on how people use Reddit for some of the biggest occasions, events and celebrations of the holidays: Holiday Gifting, Hosting and Travel.
Make your brand the topic of holiday conversation on Reddit
Gifting conversations shape holiday purchase decisions across Reddit’s 100k+ active communities.8 Start campaigns early to make your brand part of the conversation–Redditors are 64% more likely to start researching holiday gifts as early as April/May and more than half have started by October, well before the big shopping days in November.9
Life Advice
Literature
Entertainment
Arts & Crafts
Dating
Humor
Travel
Video Gaming
Tips for your Holiday Campaign
Check out strategies and tips for activating your campaign and boosting your success on Reddit this holiday season.
Check out our Festive Season planning resources from around the world
Learn more about the Festive Season on Reddit in your country. Watch the videos and download the marketing guides for local insights, strategies and tips for activating festive campaigns and driving success.
Festive Season on Reddit in UK
Check out the webinar 🎬
Festive Season on Reddit in Germany
Check out the webinar 🎬
Festive Season on Reddit in Australia
Check out the webinar 🎬
1 Reddit/Suzy, U.S., 2022 Holiday Gifting & Shopping, n=1000, A18+, Dec 2022. Monthly Reddit Users.
2 Reddit/Suzy, U.S., 2022 Holiday Gifting & Shopping, n=1000, A18+, Dec 2022. Monthly Reddit Users, 35% agree.
3 Reddit/Suzy, U.S., 2022 Holiday Gifting & Shopping, n=1000, A18+, Dec 2022. Monthly Reddit Users, 38% agree.
4 Reddit Brand Lift Norms vs. Kantar Holiday Brand Lift Norms Q4 ‘22- Q1 ‘23., Inclusive of NA, UK, AU; Accessed: April ’23.
5 Reddit/Suzy, U.S., 2022 Holiday Gifting & Shopping, n=1000, A18+, Dec 2022. Monthly Reddit Users. Monthly Reddit Users. Q: ”Did any of the following social media platforms inspire you to do additional research or inform a purchase decision you then made on Reddit for a gift?”.
6 Reddit/Attest, U.S., Holiday Gifting & Shopping, n=2000, A18+, Mar 2023. 50/50 monthly Reddit users and Non-Reddit users. Reddit monthly users compared to Non-Reddit users.
7 GWI, U.S., Jan 2023.
8 Reddit Internal, Global 2021
9 Reddit/Attest, U.S., 2023 Holiday Gifting & Shopping, n=2000, A18+, Mar 2023. 50/50 respondents who are monthly Reddit users and non-Reddit users. Statistically significant confidence level = 90%.
10 Reddit Internal, Global, Oct-Dec 2022.