Call to Action

A call to action (CTA) guides potential customers toward a desired outcome, serving as a clear directive that encourages immediate engagement and drives conversions. 

Using CTAs effectively can significantly impact the success of marketing campaigns by directing the audience's attention and encouraging them to take the next step.

What is a call to action? 

A call to action is a marketing message or advertisement directive that encourages the audience to take a specific action, such as buying a product, completing a form, or engaging with further content. 

Here are a few common call-to-action examples that are available for Reddit ads:

  • Sign Up
  • Get Quote
  • Get Showtimes
  • Shop Now
  • Play Now
  • Download
  • Contact Us
  • View More
  • Apply Now
  • Watch Now
  • Install
  • See Menu
  • Pre-order Now
  • Learn More
  • Order Now

Why is a CTA important for businesses? 

A call to action is important for businesses because it guides potential customers to take specific actions that lead to conversions. 

By prompting users to engage with a CTA, businesses can direct them towards desired outcomes, such as making a purchase, signing up for a newsletter, or contacting the company. CTAs provide clarity and direction to customers, helping streamline the conversion process and drive sales or other valuable efforts.

Without clear CTAs, users may be unsure of what action to take, leading to missed conversion opportunities. By incorporating effective CTAs into their marketing efforts, businesses can improve engagement, increase conversions, and drive growth.

Types of CTAs 

Businesses can use various types of CTAs to guide users, including:


A CTA button is a clickable element typically placed on a website or within an email that encourages users to perform a specific action. 

These buttons are visually distinct and often prominently displayed to attract attention and prompt immediate action.


Pop-up CTAs are messages or prompts that appear on a webpage, usually as a window or overlay. They can be triggered by various actions, such as scrolling, exiting the page, or spending a certain amount of time on the site. 

Pop-ups often offer incentives or discounts to encourage users to subscribe, purchase, or engage with the content.


Banner CTAs are visually prominent messages displayed across the top or bottom of a webpage. They typically contain concise text and a clickable button or link.


A link CTA is a clickable text or image embedded within content, such as a blog post, article, or social media post. 

Links often direct users to related pages, external resources, or specific actions, such as requesting more information or accessing a special offer.


Slide-in CTAs are discreet messages or forms that appear on the side or bottom of the screen as users scroll down a webpage. They are less intrusive than pop-ups but still grab users' attention and encourage engagement. 

Slide-in CTAs may prompt users to subscribe to a newsletter, request a demo, or explore additional content. 

Types of CTAs on Reddit

Buttons and links are two CTA types available for Reddit ads. However, our advertisers often find it effective to add a CTA within the creative itself, whether the creative is an ad or organic.

Tips for optimizing your call to action

Here are some best practices for writing a compelling call to action:

  • Be clear and direct: Use concise language that communicates the action you want your audience to take.
  • Use action-oriented verbs: Start your CTA with strong action verbs that prompt immediate action, such as "Shop Now" "Sign Up," "Learn More," "Download," or "View More"
  • Highlight benefits or incentives: Clearly outline the benefits or incentives users will receive by clicking on the CTA.
  • Create a sense of urgency: Use words or phrases that convey urgency or scarcity to encourage immediate action.
  • Test and iterate: Continuously test different variations of your CTAs to see which resonates best with your audience.

Crafting an effective CTA for maximum impact 

Crafting an effective call to action is essential for maximizing the impact of your marketing efforts.

By following straightforward guidelines and utilizing various types of CTAs (including the variety of CTAs available on Reddit), businesses can effectively prompt users to take desired actions and drive conversions. Whether using action-oriented language, highlighting benefits, or creating a sense of urgency, the key is to make CTAs clear, compelling, and visually appealing.

With Reddit Ads, businesses can reach vast audiences, and can choose CTAs that resonate with diverse communities and drive meaningful engagement.