The future Is bright: Our first-ever activation at CES 2023
Want to know the next “big thing” in tech innovation? Or keep a finger on the pulse of tomorrow’s trends? Look no further than Reddit, a digital crystal ball full of the communities and conversations
Our r/bitcoin community was established as early as 2010—the same year the first iPad was released. What’s more, r/electricvehicles started in 2009 and r/smarthome in 2013, many years before either of the technologies became mainstream. There’s no denying that Reddit users have long pointed us to what’s coming next. Understanding how consumers are thinking about the products and services of tomorrow is key to unlocking marketing success today, and that’s exactly what we’ll be unveiling at the Consumer Electronics Show (CES) next year as part of our very first activation at the event.
It’s time to read the (tech) tea leaves
We know that redditors are ahead of the curve. Almost half of our U.S. users identify as tech enthusiasts and 45% consider themselves “early adopter" 1. Discussions on Reddit between experts and enthusiasts surface opinions, insights and overall sentiment, which can often offer a glimpse into the future. To help marketers better leverage these insights, we’re releasing new research at CES that will showcase the conversations happening today and what they tell us about what’s to come.
Our research shows that Reddit users believe the future is closer than it seems— that divisive concepts and innovations like the metaverse, drones, and biometrics-driven tech are here to stay, and that there’s great promise in the future’s ability to optimize our lives, from sleep tracking to DNA-personalized vitamins, to smart glasses and toothbrushes. All of this and so much more will be unveiled alongside data-driven recommendations for how brands can action and activate around these insights.
“Reddit is a place where people come to form and inform opinions. There’s a level of richness to the conversations taking place that tell us so much about the world around us and how people are thinking and feeling – Reddit communities provide an unofficial (and free) market research group on any given topic.
However, not everyone knows how to navigate this information, and with this research, we aim to help brands understand how their audiences are showing up today in order to better plan for tomorrow.”
–Rob Gaige, Reddit Director of Global Insights
Introducing Reddit Future Tellers at CES
We’re bringing the best of Reddit to life at CES this year with our “Future Tellers” installation. It’s a uniquely Reddit experience that will guide guests through an interactive house of clairvoyance and provide the opportunity to gaze into the future through the lens of our most forward-thinking communities.
Hosted at the Wynn Hotel, Reddit’s Future Tellers will arm brands and marketers with the tools, insights, and inspiration to drive meaningful business outcomes on and off the Reddit platform.
Here’s a taste of what to expect:
- The Reddit community Crystal Ball: A digital art installation that, with the push of a button, showcases ideas and predictions around the future of tech, gaming, transportation, and more, from Reddit’s leading communities on these topics, served up as easy-to-digest thought starters
- Read your Communi-Tea Leaves: A tea bar that showcases key vertical-focused conversations and threads on Reddit – from media and entertainment to Web3 – that are driving opinions and culture, to demonstrate the origins of these trends within Reddit communities, and help marketers predict what’s coming next
- Prediction Challenge: Guests can try their hand at telling the future themselves and see how their predictions stack up against those of the Reddit community
Find us at CES 2023 in the Alsace Ballroom of the Wynn Hotel
9:00am - 5:00pm | Thursday, January 5 | Friday, January 6, 2023
For press inquiries, please reach out to firstname.lastname@example.org.
To set up a meeting with our sales team, please reach out to email@example.com.
1 GWI, US, Q2 2022