Discussions on finances, big and small, are happening on Reddit
We’re preparing for Financial Capability Month with new insights about how people engage with finance communities on Reddit. See where your brand fits in.
Did you know there are over 70K1 unique Reddit communities discussing personal finance? Redditors come to the platform to demystify the intricacies of their personal finances, investing goals and retirement planning, and to ask other users for advice on their financial health.
Reddit is where you can find a leaned-in audience, ready to engage with brands. In fact, 62%2 of U.S. Reddit users say financial brands can have a conversation with them on Reddit that they can’t have anywhere else. This audience is keen to hear more from brands—and what better time to reach them than now, while they're reassessing their finances for the new year, into April during National Finance Capability month, and beyond.
Reddit is where people plan life’s moments, both big and small
55%
of U.S. Reddit users say they’ve made financial decisions based on the information they’ve found on Reddit2
70K+
unique communities discussing personal finance1
62%
of U.S. Reddit users say financial brands can have a conversation with them on Reddit they can’t have anywhere else2
Best practices to help your brand stand out in Reddit’s finance communities:
When it comes to the financial services space, users are often overwhelmed with technical terms and jargon from every direction. Use your expertise to help make your services and the world of money more approachable for both the average user and the seasoned investor.
Be Clear: Determine who you’re targeting, what action you want them to take and why they should trust you over another brand. Are you speaking to early stage investors? Users on a budget? High Net Worth individuals? Families?
Focus on the people you could help most, and be clear about what your brand can offer them that others cannot. In other words, what sets you apart when it comes to their money?
Add Value: There are tons of ways you can add value to Reddit’s finance communities. Explain a complex topic in simpler terms, spell out the difference between your products and services, or prove your expertise with an interesting perspective on an emerging trend. Reveal a special promotion or give users first access to a new offering.
Make money easy to understand, and users will be more likely to trust you with theirs.
Be Uniquely Reddit: Think about what natural community behaviors align with your brand promise. Can you articulate your benefit in terms of Reddit Awards or Karma? Can your brand help users earn more money or points to explore passions related to communities they subscribe to like r/Travel, r/Food and r/Music?
Show you understand the difference between users in r/frugal and users in r/financialindependence, and how your brand fits into each.
Don’t let important moments pass—start driving awareness and educating consumers on how your brand can help them make smart money management habits starting now.
1Reddit Internal, Global 2022
2Reddit Internal via Suzy, 2022