Level up your game launch on Reddit
How Reddit’s deep rooted gaming communities spur lifelong engagement, and what that means for your launch strategy
We’re in the golden age of gaming. Advancements in virtual & augmented reality tech, faster internet, and the rise of casual and hyper-casual gamers have ushered in a new era. The next few years in particular will be exciting for gamers and brands alike. Following two years of false starts and delays, this year is stacked with more than 100 major video game releases from some of the biggest players in the space.
Gamers will head to Reddit to follow the conversation
And, because of our hyper-relevant and leaned-in gaming audience, we know gamers will head to Reddit to follow the conversation.
#1
source for gaming information and recommendations
78%
of redditors have made a gaming decision based on information they’ve found on Reddit
+38%
gamers on Reddit are more likely than gamers on other platforms to use social platforms to track new game or product launches
Reddit internal via Attest, Feb 2023, Reddit vs. Twitter, Instagram, Facebook, Twitch, TikTok and Discord
With the rise of Games as a Live Service (GaaS), launches are just the tip of the iceberg
With so much noise, launches around big releases will be more important than ever—but your focus and attention shouldn’t end there. Our latest research powered by Global Insights reveals that game purchases are no longer the biggest revenue driver. In fact, 60% of annual, non-mobile video game content spending comes from DLCs, microtransactions and subscriptions.1
If we look at gamer behavior on Reddit, it tells a similar story. Redditors are 2x more likely than
the general population to have purchased an add-on or DLC in the past month.2 And with in-game global spending projected to surpass $74.4B by 2025,3 this represents a huge opportunity for your brand—if you put as much attention into sustaining the long game as you do a launch.
Where lifelong fandom is born
Gamers on Reddit are one of the most prolific communities on our platform, and fandom on Reddit runs deep and long-lasting. It’s here that gamers don’t just seek advice or find walkthroughs, but build an authentic love for a game through shared experiences with others like them. Among the 507M monthly active users on our platform, 86% of redditors are console gamers and 89% are mobile gamers.4
Our entrenched communities allow gamers to find deep connections around the titles they enjoy, so much so that they’ll keep on coming back for more. And our diverse and inclusive communities, from r/girlgamers and r/disabledgamers to r/transgamers and r/gaymers, offer a safe space for players looking to cut through the discourse.
With so many gamers on our platform living and breathing gaming on a daily basis, it’s clear that marketing should follow suit and have an evergreen presence.
Winning the launch and beyond
So, let’s talk about things to consider to win the launch and beyond. On Reddit, there’s an opportunity to close the loop and maximize ongoing retention and monetization.
At each stage of the cycle, Reddit is the #1 most influential platform above Twitter, Instagram, Facebook, TikTok, Twitch, and Discord. Whether discussing upcoming titles, finding inspo for the next in-game purchase, or forming deep connections with like-minded players, gamers come to Reddit for it all. And brands can engage these players across a number of different touchpoints. Not being here means missing the opportunity to acquire, retain and monetize gamers on an always-on basis.
Need help with your next game launch or lifecycle campaign? Reach out to us to chat about how you can tap into the fandom, the fanfare, and the always-on conversations on Reddit.
97%
of gamers say they often go back to the games they enjoy, even after they've stop playing for a long time
94%
of redditors who game say they actively seek positive online spaces to follow conversations around their favorite games
65%
of redditors who game use Reddit for connecting with others who share their interest in a game or product
Reddit internal via Attest, USA, Feb 2023
Contributors:
Emily Le, Marketing Lead, Global Customer Marketing
Lore Oxford, Senior Lead, Global Insights
Source:
1 The NPD Group, USA, 2022
2 GWI Core, USA, Q4 2022
3Statista, USA, 2023
4 Reddit internal via Attest, USA, Feb 2023