Reddit Ads: Target Niche Communities

Why should you advertise on Reddit?

8x

Companies on Reddit have increased brand awareness by 8x.¹

+46%

Ad viewers are more likely to trust brands that advertise on Reddit.²

+27%

Ad viewers are more likely to purchase a product they see advertised on Reddit than other social platforms.³

2.5x

Customers on Reddit are more valuable, spending 2.5x more.⁴

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Why should businesses invest in ads on Reddit?

Reddit is the top platform where people discuss purchasing products. It’s where opinions are formed, and purchase decisions are made. Compared to competitor social platforms, influencers, Amazon and independent review sites, Reddit is ranked #1 for purchasing behaviors like learning about new products, reading honest reviews, or getting recommendations, and engaging in discussions.

A Reddit graphic of a talking bubble with a foam finger image.

Brand trust is higher on Reddit

People have higher trust in Reddit as a platform, and Reddit’s transparent and trustworthy answers, from real humans, are transforming the way people search. People chose a Reddit search result within their Google searches 23 billion times last year, because Reddit answers cut through the search engine spam.⁵

As a result, redditors trust the brands they see on the platform more. They’re +46% more likely to trust the brand because it’s advertised on Reddit instead of other sites.⁶

A Reddit bar graph image that supports the module text.

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Andrew Springer

Sr. Digital Marketing Manager

Auvik Networks

"This Campaigns was by far our most successful to date. It brought in 751 MQLSs which was better than 3x the volume of our last campaign with a similar budget! The OC ad creative outperformed our "tried and true" ads and resulted in amazing CTR and conversion rates. The new subreddits we targeted in the "broad-communities" ad group also crushed it."

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sources:

¹GlobalWebIndex, US 2021; Comscore, US 2021

²Luth Research, 2021, US. Lifts = Reddit ad viewers vs. Social Platform ad viewers. Social Platforms = Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok

³Brandwatch, Global, Oct 2023 - Mar 2024

⁴Reddit Brand Lift Norms, Q2 2020- Q3 2021. Chart values represent average Percent Lifts between control and exposed baselines that meet significance requirement (80%+) for Reddit Campaigns

⁵Google bulk data, based on daily average from May 2023-May 2024

⁶2023. Reddit & TransUnion MTA Study.

Target 100K+ interest-based communities.

Why should you advertise on Reddit?

8x

+46%

+27%

2.5x

Why Reddit Ads outperform other ad platforms

Why should businesses invest in ads on Reddit?

Brand trust is higher on Reddit