Reddit Text Ads

Redditors love to read–that’s why Reddit Text Ads work. Create engaging messages to grab redditors’ attention and drive conversions without the need for fancy visuals. 

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Get Started
Get Started
If these emojis represented all the water in the world 🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊💧this drop of water is the 0.5% that’s fresh and available.
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March 22 is World Water Day, and we’re flooding your feed to spread the word about water scarcity. Learn more about Mission Moen and how we are innovating to save 1 trillion gallons of water by 2030 at

March 22 is World Water Day, and we’re flooding your feed to spread the word about water scarcity. Learn more about Mission Moen and how we are innovating to save 1 trillion gallons of water by 2030 at

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Text Ads on Reddit

Text Ads on Reddit are paid advertisements that use only text (and sometimes emojis) to convey your message. They fit in seamlessly with user-generated content in feeds and conversations, providing a non-intrusive yet effective way for brands to engage with the Reddit community. 

These text-based ads appear in the form of promoted posts in two primary locations: 

  • Feeds: Text Ads are featured as promoted posts within redditors’ feeds, ensuring visibility as redditors scroll through content.
  • Conversations: Text Ads can also appear within comment threads, allowing brands to engage redditors in relevant discussions.
Benefits of Using Reddit Text Ads

Maximize your impact and discover the benefits of Reddit Text Ads: 

Seamless Integration

Make your ads fit right in. Reddit Text Ads seamlessly blend in with our organic content, making them feel natural and trustworthy.

Precise Targeting

Leverage Reddit’s targeting options, including:

  • Community targeting: Direct your text ads to specific communities on Reddit.
  • Interest targeting: Fine-tune your targeting by focusing on redditors with particular interests.
  • Location targeting: Tailor the geographic reach of your text ads with precision. 
  • Custom audiences: Re-engage with high-intent audiences familiar with your business and its offerings. 
  • Keyword targeting: Reach redditors based on specific keywords related to your business. 
  • Contextual targeting: Improve ad relevance with contextual targeting.
Cost-Effective Advertising

Customize your text ad strategy to fit your business needs and budget. Reddit text ads are simple but yield strong results when implemented effectively.

Look, you don’t want to sign up for an oat drink newsletter and I don’t want to sell you on the idea but a writer’s gotta do what a writer’s gotta do. I hope you understand.
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Text Ads: FAQs

How do Reddit text ads work?

Creating text ads on Reddit is simple and takes just a few clicks. Here’s the process: 

  • Create an Ads Manager Account: Sign up for a Reddit Ads account to initiate your campaign. 
  • Create your campaign: Use Simple Create for a quick setup or Advanced Create for a comprehensive approach with more campaign creation and targeting options. 
  • Set your goals:  Define your campaign goals, key performance indicators (KPIs), and bidding strategy. 
  • Pick your ad formats: Choose the format that suits your brand and campaign goals. 
  • Create your ad: Craft engaging ads for your audience.
  • Define your targeting: Incorporate various forms of targeting to maximize your return on investment.
  • Set your budget & bidding strategy: Align your goals with the proper bidding strategy.
How much do Reddit text ads cost?

Advertisers can decide how much they want to spend on ads each day or over an entire campaign.  The pricing includes options for both cost per thousand impressions/cost per mille (CPM) and cost-per-click (CPC), where payment is based on each click on the ad. 

What are the specifications for text ads on Reddit?

Create text ads on Reddit within the specified parameters to maximize their impact: 

  • Headline: 300 characters
  • Placement in Feed: 300 characters max
  • Placement in Conversations:
    • 250 characters max for Desktop
    • 100 characters max for Mobile
  • Post copy: 40,000 characters max (optional)
  • Comments: Enable or disable
Can I target specific audiences with Reddit text ads?

Reddit ads offer various targeting options to ensure your messages reach the intended audience. In addition to community targeting, interest targeting, location targeting, and custom audiences, we offer: 

  • Device: Tailor your ad visibility to specific devices, allowing you to optimize the user experience for either iOS or Android redditors.
  • Time of day: Strategically pick the times of day your ads appear. 

Speak with a Reddit ads expert to learn more about targeting and how to make effective text ads. 

What text ad metrics can I track? 

Our dashboard gives you analytics to help you make informed changes and get the most out of campaigns. With Reddit, you can track and analyze the following metrics: 

  • Post metrics: Gain insights into the performance of your text ads with engagement and reach metrics. 
  • Consideration metrics: Measure page visits and content views with consideration metrics. Analyze how effectively your text ads are driving redditors to explore further. 
  • Conversion metrics: Dive into key conversion metrics like sign-ups, leads, purchases, and more to understand the impact of your text ads.
Create a Text Ad
Create a Text Ad
Create a Text Ad